David Croasdale

Joining in 1994, David has been closely involved with Newell PR managing clients and providing advice where he can. Over the past 29 years, he has worked with countless clients from multinational to startups.

David is responsible for establishing and maintaining good relationships with affiliate agencies across the region and a point of contact for the agency globally. He also serves as client interface on a couple of key account.

David is experienced in providing writing and editing support to the China teams and pitching English language media in Hong Kong when needed.

He has a good understanding of the cultural and business practices in the China market and takes a keen interest in developments in the business and technology fields.

Managing Director

Maggie Chan

Heading up Newell PR’s China operations, Maggie is an experienced communicator and expert in Greater China campaigns with over 20-year experience in PR and marketing communications

Dividing her time between Beijing and Shanghai, Maggie provides clients with advice and invaluable know-how on PR in China.

She is skilled in external and internal media training, branding building, event management and crisis management.

Apart from leading a team of account servicing staff stationed in China, Maggie also leads Newell PR’s Greater Bay Practice; a team covering Beijing, Shanghai, Hong Kong, Japan and Korea.

China Director

Sana Fong

Having more than ten-year work experience in the media and marketing communications, Sana specializes in integrated communication strategies and campaigns – ranging from collateral writing and hosting webinars to preparing presentations, speeches, and media training for C-suite executives – for brand awareness and brand building.

With a master’s degree in journalism, Sana understands both domestic and international media landscapes well.

Sana’s interests are very broad, and her multimedia assets appeared in The Economist, The Telegraph and Sing Tao Daily (Australia) in the past.

In recent years, Sana focuses more on emerging technologies, including AI/ML, Web3, blockchain and IoT, and anything related to ESG.

Senior Consultant

Crystal Cheung

As an inquisitive, attentive and good listener, Crystal is well attuned to the demands of the public relations industry. After obtaining a bachelor degree in journalism and communication, she began her career as a corporate PR for a listed company for nearly three years.

Thanks to the on-job training, Crystal has trained to be a PR expertise who is able to coordinate different parties and cushion the flow of a potential crisis. Besides, she also has had experience in content creation and event management.

Her inborn love of communication with people from all walks of life, making her think from clients’ perspectives and understand more about their needs.

During spare time, Crystal loves reading novels as it helps her wind down. She also loves exploring new hobbies and meeting new friends to keep her staying connected to the world.

PR Executive

Candice Chung

Candice is a multi-talented artist and content creator who loves the design process. With impeccable skills in story telling as well as image and video editing, Candice can channel her creative energy into digital content creation. In the past, she has collaborated with different brands, such as 6ixty8ight, Bioré and Westone Audio, for their marketing campaigns.

Besides creating, Candice also enjoys connecting with people and taking on challenges with her native wit. She has been actively taking parts in event organizing from a young age. From being a committee member of societies and student union during middle school and university to internship at her university’s cultural management office, her experiences in event management will continue to play a crucial part in delivering more captivating events in the future.

Apart from working at Newell, Candice has also embarked on her journey as a singer-songwriter and model.

Account Coordinator

Marjorie Hao

Being a cooperative team member, Marjorie is responsible for news monitoring, preparing clippings reports and distribution of press releases. She keeps a finger on the pulse of the media landscape, tracking relevant stories and trends. She also ensures that clients stay informed about their media coverage.

Marjorie brings a unique blend of skills and knowledge to the table. Currently pursuing a Bachelor degree in Business Administration with a major in Finance, she has a strong foundation in finance, accounting, marketing and economics. This background enhances her ability to understand the business aspects of clients.

Apart from studying and working, Marjorie loves sports especially playing volleyball. She was the former team player of Hong Kong Girls’ Youth Volleyball Team, participating national volleyball competition.

Account Coordinator

And some camera-shy faces in our team!

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